owadays, it is not uncommon to see people sharing the same content online over and over in social media from politicians, artists and influencers. When this occurrence happens, the content is immediately considered a “viral content”.
Considering the amount of views and shares of viral contents, businesses would definitely be able to benefit greatly if they had viral content to introduce their products and services. However, making a viral content is a tricky business if you do not know how to start.
Here are 7 tips to help you make your content go viral:
- Improve Your Content Before Advertising It
For many businesses, they always focus on advertising their brands first before considering if their advertisement and content can get the interest of the people. As a result, they spend quite a lot of money without getting results.
Before investing on ads for your product, check first if your content is clear, concise, interesting and engaging. If not, your customers or audience will ignore your products.
- Identify Your Audience
This is the most important factor you have to consider before marketing products and services online. Before posting content and sharing it on social media, determine what type of user you believe will share your content and who will be interested in trying out your product or service. Once you know your market, design your content accordingly.
- Team Up with Influencers
Influencers are now becoming key players in social media, especially for businesses targeting specific audiences. Check which influencers focus on content related to your brand and discuss a possible partnership with them. When they agree, they will share your content and products on their page and help you reach your market easier.
- Have Your Content Reposted in Popular Pages
Aside from influencers, a content would instantly become viral if it is reposted on a popular account. When users see this content on their favorite pages, they will be enticed to cross-post it in their accounts and get the content exposed to more people easily.
- Tell a Story with Your Content
Nowadays, social media users prefer content that depicts a story that is related to everyday life. They will repost it to their friends and family and even comment on them. Create a content where your characters will use your brand for their activities. If your story melts your audience’s heart, they will definitely go for your brand.
- Keep Your Content Short and Straight to the Point
Nowadays, modern social media users do not have a long attention span to the things they read and will definitely skip content that is too long and hard to understand. If you want to make your content viral, your content must be easy to read and understand so users will check your page out.
- Use Interactive Content
Finally, if you want users to take time to check your content, your content should be engaging and get them involved. When you do this, you will be able to increase your views quite easily.